RW Armstrong ( RWA ), International Engineering Firm - project details



CLIENT // Majid al-Futtaim

CONSTRUCTION COST // Confidential

SERVICES COMPLETION // -

RW ARMSTRONG ROLE // Design and on-site service

DETAILS // A new entertainment facility with an Area of 3200 m2

MALL OF EGYPT - MAGIC PLANET Cairo, Egypt

Located in a new shopping destination intended to become the retail and entertainment hub of Cairo; this unit is one of the larger Magic planet units, with its irregular shaped plan and small mezzanine level there is a lot to work with.

When visitors first enter the unit, they are faced with an icon, which is an important aspect of theming the space. A globe, which is a representation of Magic Planet itself, it could be seen as an energy source attracting people to the space. Using lights, pedestals and interactive technology helps to create an iconic visual statement.

And that’s not the only visual statement; the mezzanine level holds a part room space, making the space more diverse. Rock elements covet the volume, turning it into a cave like structure, facing the entrance; a functional space also becomes a visual feature in the space.

Various ceiling elements and 3D elements/props theme each zone differently allowing for an exciting adventure to those visiting the unit and leaving them with a strong urge to return.